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Be Your Own Brand

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BE YOUR OWN BRAND reveals not only the strategies and tactics of the world's most powerful brands but, more importantly, how these loyalty-building ideas can be applied to creating a personal brand that leads to enduring professional and personal success! Here is a sample from the first chapter:

"Really great brands, whether personal or product, transcend the quantifiable to conjure up powerful emotions, especially positive emotions. When a business brand achieves that status, it has real power. And when a personal brand builds similar linkages to the heart as well as the head, it too has real power."