Table of Contents for BE YOUR OWN BRAND
A Breakthrough Formula for Standing Out from the Crowd
Foreword - Page VII
Chapter 1 - Page 1
Personal Branding
Becoming More of Who You Are
Chapter 2 - Page 13
Personal Brand Characteristics
Distinctive, Relevant, and Consistent
Chapter 3 - Page 25
Personal Brand Dimensions
Competencies, Standards, and Style
Chapter 4 - Page 45
Personal Brand Authenticity
Purpose, Vision, and Values
Chapter 5 - Page 59
Personal Brand Framework
Defining Your Unique Brand
Chapter 6 - Page 73
Personal Brand Promises
Making a Commitment to Your Brand
Chapter 7 - Page 87
Personal Brand Strategies
Measuring and Strengthening Your Brand
Chapter 8 - Page 101
Sign Up or Sign Out
Aligning With Your Employer's Brand
Chapter 9 - Page 117
The Courage to Live Your Brand
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