Be Your Own Brand
Softcover $19.95
A Breakthrough Formula for Standing Out from the Crowd
It is with great pleasure that I announce the release of my new softcover book, BE YOUR OWN BRAND – A Breakthrough Formula for Standing Out from the Crowd. Co-authored with Karl D. Speak, one of the world's leading consultants on corporate branding, BE YOUR OWN BRAND brings to the individual the art and science of building a strong personal brand.
There has never been a time when distinguishing and differentiating ourselves from the competition has been so critical. In a world where it is estimated that the average person is exposed to over 3000 brand messages a day, standing out from the crowd is not easy. But the most successful brands have clearly learned how to do it and that is why they are the most recognized and desired.
In BE YOUR OWN BRAND, Karl and I reveal not only the strategies and tactics of the world's most powerful brands but, more importantly, how these loyalty-building ideas can be applied to creating a personal brand that leads to enduring professional and personal success! Here is a sample from the first chapter:
"Really great brands, whether personal or product, transcend the quantifiable to conjure up powerful emotions, especially positive emotions. When a business brand achieves that status, it has real power. And when a personal brand builds similar linkages to the heart as well as the head, it too has real power."
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