This new, updated and expanded version of the best-selling book, BE YOUR OWN BRAND, has just been released to help organizations and individuals successfully meet the contemporary business challenges of 2013 and beyond. It includes a powerful new chapter on the impact of social media on personal brand. It demonstrates clearly how perceptions that result from interactions on Facebook, Linked-in etc, can either strengthen or significantly diminish your personal brand.
Most importantly, BE YOUR OWN BRAND takes you through the process of identifying the key components of your brand, how to convey that brand to the world, checking how closely your brand aligns with the important relationships in your life particularly with your colleagues and employer and assessing your progress along the way.
Those of you familiar with the first version of the book may note there is a new sub-title Achieve More of What You Want by Being More of Who You Are! This is a reflection of the enormous support we have received for focusing on the fact that brand building is not about contrived images but about authenticity. This means understanding, identifying and knowing what you bring to the world and what you aspire to be.
Fundamentally, however, it means coming to the realization that those who are strong personal brands in our lives are those who continually contribute value and who consistently act in ways that build our trust. After eight years of helping others understand and embrace the concepts of personal brand, we think we have learned much to help you build an even stronger personal brand and enhance your career success.
The world needs strong brands. It respects them. It relies on them. If you can be one, we'll all be the richer for it.
"A strong personal brand is paramount for effective leadership. Be Your Own Brand is a powerful and practical guide for building deep and meaningful relationships."
Perry Cantarutti, Senior Vice President, Europe, Middle East and Africa
Delta Air Lines
"Be Your Own Brand, when applied within a business organization, has the power to accelerate the pace of organizational development tremendously."
Taras K. Rebet, President, Western Europe
Otto Bock HealthCare GmbH
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