The Influential Salesperson - from Different to Distinctive

The credibility of a well-known brand can often open the door for salespeople to potential customers. Yet the effects of even substantial investments in brand building can quickly deteriorate when salespeople lack the commitment, understanding and competencies to be true ambassadors of the brand.

Are your salespeople positioning themselves to fully leverage the benefits of the marketing, advertising and PR investments in building your company's brand(s)?

CONSIDER THESE QUESTIONS:

• Do your salespeople know how to create outstanding customer experiences that fulfill your company's brand promise?
• Do they have access to the decision makers because their consistently high standards have built trust in themselves and your brand?
• Is your product, service or company perceived as clearly distinctive? Or are your salespeople constantly forced to compete on price?
• Do your salespeople have strong relationships with customers based on the power of their own personal brands? Or do they struggle to stand out from the crowd?

As graduates of the Influential Salesperson program, your salespeople will have learned what they need to do to separate and distinguish themselves from the competition. They will know how to build greater influence through steps they can take everyday to be positioned as trusted advisors and the "go to" resource for their customers and clients. They will have gained insights into the specific attitudes and behaviors that lead to enduring customer relationships.

PROGRAM PROFILE:

Through an engaging process of interactive discussion and individual reflection, participants in The Influential Salesperson gain powerful insights into how they can personally deepen and enrich key relationships with customers. They learn the strategic importance of their company's brand promise and the critical role they play in keeping that promise.

Each participant creates a Brand Signature that is designed to re-enforce their own unique attributes, standards and style and inspire a deep, personal commitment to providing an exceptional customer experience. Through a follow up action plan they formulate a strategy for gaining more influence by strengthening their personal brands.